Casual Coastal Wear & Accessories for water lovers that inspires, creates awareness & encourages conversation.

our purpose

Giving back is a tradition that was always a part of my family's life. It’s a tradition that I value and will carry on with LIVE BY WATER, MAKE WAVES. We believe that everyone can make a difference, as even one small action can effect positive change. Think about a pebble being dropped into the water. Think about how that action can create a ripple that is widely felt. A SMALL RIPPLE CAN BECOME A BIG WAVE creating POSITIVE change. 

As a company we've made a commitment to make a difference, MAKE WAVES!  Along the way we hope to inspire others to do so as well. We are passionate about supporting these non-profits that are making a difference in our world, creating awareness and engagement - read more about them below:

DigDeep

A human rights non-profit organization, DigDeep is working to ensure that every American has clean, running water forever.  We were shocked to learn on DigDeep’s website that more than 2.2 million Americans still don’t have running water or basic plumbing like a flush toilet. 44 million more don’t have clean water that’s safe to drink.  Water is essential to survival, and this organization is doing the hard work in the USA to change this.

For more information: https://www.digdeep.org/our-work 

Sea Turtle Conservancy

Headquartered in Florida, the Sea Turtle Conservancy is the world’s oldest sea turtle research and conservation group. Their mission is to ensure the survival of sea turtles within the Caribbean, Atlantic and Pacific through research, education, training, advocacy and protection of the natural habitats upon which they depend. We were inspired by my daughter’s friend, Kelsey, who loves turtles and made us aware of their struggle. A portion of the proceeds from our “Save the Turtle” line goes to this organization.

For more information: https://conserveturtles.org/sea-turtle-conservancy/ 

Ocean Conservancy

Founded in 1972, this organization creates science-based, long-term solutions for a healthy ocean and the wildlife and thriving coastal communities that depend on it. They are working to protect the ocean from today’s greatest global challenges.

For more information: https://oceanconservancy.org/about/ 

Save the Sound

We are excited to say that we are a member of Save the Sound, an organization that is local to us. This non-profit protects Long Island Sound and its rivers working with nature to restore its ecosystems. Long Island Sound borders both Connecticut & New York's shorelines. For more than 40 years they've been ensuring people and wildlife can enjoy the healthy, clean, and thriving environment they deserve—today and for generations to come. For more information or to become a member: https://www.savethesound.org

  

Together we can make positive change, we can MAKE WAVES!